Y Consumers’ Intentions for Using MPayment in Bangladesh: An Empirical Study Based on SEM

Authors

  • Sheikh Majedul Huq Associate Professor, Department of Marketing, Begum Rokeya University, Rangpur. Author

DOI:

https://doi.org/10.56567/pmis.v2i1.13

Keywords:

Mpayment, perceived risk, perceived trust, social influence

Abstract

Mobile banking allows bill payments, clear transaction viewing, and financial tracking without physical bank statements updates, eliminating the need for physical transactions. The purpose of the study is to investigate the link between customer satisfactions and plans to use mobile payment services. The purpose of this study is tofind out the factors that can affect young consumer attitude for using M payment in the northern area of Bangladesh. This is a quantitative research study has conducted to collect data from 336 young consumer through purposive sampling of northern area of Bangladesh and then hypothesized model based on data analysis in structural equation model. The result show that continues uses intention is significantly affected by young consumer satisfaction. The findings of the study also demonstrate that the adoption of m-payment services is strongly and favorably influenced by views of usability, usefulness, trustworthiness, and social influence. On the other hand, neither mobility nor perceived danger nor cost have an effect on young consumer intention toward m-payment services. The study will help managers develop suitable business plans and service strategies for various m-payment user groups, allowing them to devote time, energy, and resources to developing m-payment systems. Both theoretical and practical implication are presented for M payment marketer to develop effective and efficient M payment system in Bangladesh. The future research scope would involve more investigating the determinants of Y consumers’ intentions for using mobile payment in Bangladesh. Keywords: Mpayment, perceived risk, perceived trust, social influence

Author Biography

  • Sheikh Majedul Huq , Associate Professor, Department of Marketing, Begum Rokeya University, Rangpur.

    Sheikh Majedul Huq completed his Bachelor of Business Administration and Master of Business Administration degrees from the University of Rajshahi, Bangladesh. He also completed an M.Phil. on Patient Satisfaction from the Institute of Business Administration, University of Rajshahi, in 2016. He has been teaching marketing theories in both the bachelor’s and master’s programs at Begum Rokeya University, Rangpur-5404, since 2010. He has almost sixteen years of teaching experience at the university level. He authored more than 20 papers published in conference proceedings in the fields of tourism and hospitality marketing, technology application in banking, consumer satisfaction, and other contemporary business issues. He is a regular reviewer for a number of international journals. Now he is working as an associate professor as well as the acting head of the department of marketing at Begum Rokeya University, Rangpur, Bangladesh.

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Published

2023-12-31

Issue

Vol. 2 No. 1 (2023)

Section

Original Research

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

Y Consumers’ Intentions for Using MPayment in Bangladesh: An Empirical Study Based on SEM . (2023). PMIS Review, 2(1), p.121-143. https://doi.org/10.56567/pmis.v2i1.13