Effect of Advertisement, Promotion, and Sponsorship on E-cigarette Consumption among the Young Adults in Bangladesh

Authors

  • Abu Hossain Muhammad Ahsan Department of Public Administration, University of Dhaka. Author
  • Maruf Hasan Rumi Department of Public Administration, University of Dhaka. Author

DOI:

https://doi.org/10.56567/pmis.v2i1.15

Keywords:

E-cigarette, Smoking, Advertisement, Promotion, Sponsorship, Young

Abstract

E-cigarettes have emerged as a new issue in recent times around the world. Bangladesh is also experiencing challenges, especially from the youth. This study aims to explore the association between the extent of exposure to Advertisement, Promotion, and Sponsorship (APS) of e-cigarettes and the pattern of e-cigarette consumption among youth. It also examines the difference between e-cigarette users and non-users depending on exposure to APS. To conduct this cross-sectional quantitative study, following a convenience sampling technique, 201 respondents were selected to collect data through a closed-ended survey. Descriptive and inferential analysis using SPSS software has been used to meet the objectives of this study. This study found that consumers of e-cigarette products saw significantly more APS than those who did not consume them. E-cigarette industries claim their products as tobacco cessation tools in the media, but in reality, these products are attracting customers to new forms of tobacco dependency. The influence of peers and digital marketing strategies of tobacco industries provoke young adults to start e-cigarettes in Bangladesh. For this reason, the government should implement comprehensive measures, including the prohibition of e-cigarette APS and the regulation of their market, in order to prevent their contribution to the growing tobacco burden and the onset of a new tobacco epidemic in the coming years. Keywords: E-cigarette, Smoking, Advertisement, Promotion, Sponsorship, Young.

Author Biographies

  • Abu Hossain Muhammad Ahsan , Department of Public Administration, University of Dhaka.

    Abu Hossain Muhammad Ahsan is working as an Associate Professor at the Department of Public Administration, University of Dhaka, Bangladesh. He pursued his MPhil degree from University of Bergen, Norway. Mr. Ahsan’s research interests include public and business administration, police administration, civil bureaucracy, education administration, local government, etc. Some of his recent works have been published from different international journals, like, Local Government Studies, Discover Education, Jounal of Applied Research in Higher Education, International Journal of Training Research, etc

  • Maruf Hasan Rumi, Department of Public Administration, University of Dhaka.

    Maruf Hasan Rumi is a Lecturer of the Department of Public Administration, University of Dhaka. He is a passionate learner and dedicated scholar in the field of public policy development, e-governance, public service delivery, public value, gender issues.

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Published

2023-12-31

Issue

Vol. 2 No. 1 (2023)

Section

Original Research

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

Effect of Advertisement, Promotion, and Sponsorship on E-cigarette Consumption among the Young Adults in Bangladesh. (2023). PMIS Review, 2(1), p.1-18. https://doi.org/10.56567/pmis.v2i1.15